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“Made in China 2025” meets “Industrie 4.0”

A Brainstorming-Forum for SinoGerman Company Leaders

organized by SinoGermanTrade.com

Facing the industrial transformation and upgrading, Germany has put forward the "Industrie 4.0", where smart factories use information and communications technologies to digitize their processes, in order to improve quality, reduce costs and increase efficiency. Also China has unveiled a ten-year-plan “made in China 2025”, designed to transform China from a world factory into a world manufacturing power: enforcing smart and green manufacturing, fostering innovation and Chinese brands.

June 13, Chinese Premier Li Keqiang and German Chancellor Angela Merkel co-chaired the consultation. China and Germany will create a fair and open environment for two-way investment and work more closely in intelligent manufacturing, finance, automobile manufacture, information technology and aviation.

Eckhard Zink - Dental Master HWK Aachen, Germany (L)

Isabel Wiedenroth – CEO, SinoGermanTrade.com Co. Ltd. (M)

Prof. Dr. Savas Tumis - TU Berlin, Economic & Management (R)

June 17, a brainstorming forum for SinoGerman company leaders was organized by SinoGermanTrade.com, in order to explore the issues as “Industrie 4.0” and “Made in China 2025”. SinoGerman Experts are invited to held keynote speeches, SinoGerman company leaders came together to exchange their own experiences and point of views.

Forum was hosted by the famous German sinologist Dr. Marcus Hernig, professor of Shanghai Science and Technology University, in Chinese and German language. This event was sponsored by Ivoclar Vivadent, Ambrosius Exhibtion Design & Building and by Daniela Fehring, expert for PMI & Change in China, and also supported by WM Trading Shanghai, SML Business Consulting and Taipei Yardstick Enterprise.

Company leaders from Carl Zeiss Shanghai, Sichuan LC Electron Group, GEZE Industries Tianjin, Hangzhou Right Arm Intelligent Technology, Dejia Shanghai New Material Technology, Beijing Damao Information Technology and Commerzbank AG Shanghai have attended this forum.

Mrs. Lisa Jin, Deputy Director of Taicang Investment Promotion Bureau of Jiangsu Province, Mr. Michael Maeder, Shanghai Board Member, German Chamber of Commerce China, have participated as Special Guests.

Yingdi Wang - M.D. Ambrosius Exhibition Design & Building

Mr. Yingdi Wang, Managing Director of Ambrosius China, shared his successful experiences in offering exhibition service to world leading automotive companies. His China-Team makes something “impossible” possible: exhibition booth becomes an “art architecture”. With spirit of achieving excellence Ambrosius China has realized “made in China” with German Quality in exhibition design and building, therefore become a well-known quality brand.

Eckhard Zink - ICDE Manager Asia East, Ivoclar Vivadent

Industry 4.0 is not only robotic and automation, but it aims to digitalize the entire manufacturing process, also dental industry has exploited this potential at all. Therefore Mr. Eckhard Zink, ICDE Manager Aisa East of Ivoclar Vivadent was invited to make a speech with video presentation about “Digital Manufacturing in the dental industry” which shows a small but impressive aspect of German Industry 4.0. “When manufacturing dentures, every detail counts”, said Mr. Eckhard Zink, Dental Master HWK Aachen from Germany.

Guoming Yu – CEO, Zhejiang Stern-Pipe Industry Co. Ltd.

„Made in China 2025“ is an initiative to comprehensively upgrade Chinese industry. The initiative draws direct inspiration from Germany’s “Industry 4.0” plan. Therefore Mr. Guoming Yu, CEO of Zhejiang Stern-Pipe Industry has visited some manufacturers of plastic pipes in Germany recently, in order to upgrade his products.

Mr. Yu said: “There are so many good reasons why German people have so much confidence in their products and why “made in Germany” is a quality brand worldwide. Thanks arrangement of SinoGermanTrade.com and under direction of Mrs. Isabel Wiedenroth, I have visited a plastic pipe manufacturer in Germany, a global market leader in manufacturing PE-RT pipes, the so-called Hidden Champion, who has preserved the samples of all using raw materials in the last ten years, it’s management and responsibility towards product quality have impressed me deeply. Consequently I realize the core of “Industry 4.0” or “made in China 2025” is the human being, based on people’s way of thinking, its attitude and responsibility.

In recent years, cross-border mergers and acquisitions become a common way for Chinese companies to expand overseas markets and realize technology transfer, and German companies are the dream partners of many Chinese enterprises due to brand effect of “made in Germany” and it’s advanced industrial technology

But while state-owned Chinese enterprises occupied the dominant position of overseas M & A, today more and more private Chinese companies are going to make investments in Germany, in order to meet the needs of upgrading and transformation.

Facing this new trend, SinoGermanTrade.com has invited Mrs. Daniela Fehring, expert of PMI & Change in China, author of “Chinese-German M&A” and Mrs. Lily Lue, expert for sino-german intercultural communication to make relevant keynote speeches.

Lily Lue – Expert for SinoGerman intercultural communication

Lily Lue, from her perspective as certified International Professional Managers Trainer and Master of Business Administration of FH Frankfurt, analyzed the different way of thinking in Chinese and German cultures.

German culture has cultivated the critical thinking and self-perceived ability, while Chinese entrepreneurs are more results-oriented and with capability to response to the market quickly.

Lily Lue emphasized that one of the keys for successful cooperation between Chinese and German companies is a good intercultural communication. Both parties should have more face to face communication, to understand each other's point of view.

Daniela Fehring – Expert for Post Merger Integration & Change in China

Daniela Fehring has analyzed the contradictions and problems in the SinoGerman M&A from its whole process and relevant details. She said the establishment of a “Merger Integration Team” with participation of the entire M&A process, has a crucial influence on the results of M&A.

The Merger Integration Team should participate into the negotiations from the very beginning, it should open an investigation on management system, company culture and its values, in order to respond flexibly to the problems generated in the M&A process.

In addition, Daniela Fehring stressed that financial statement, company structure, management team are also important factors which decide whether a M&A could be successful or not.

Isabel Wiedenroth, CEO of SinoGermanTrade.com pointed out in the interview: “There are many SMEs in Germany with Hi-Tech and Know-how which Chinese companies are looking for, due to the need of upgrading. But Chinese companies should not use M&A as the only way to get know-how to develop its research capacity, because M&A is only the first step to realize the technology transfer, afterwards both parties should overcome many obstacles and challenges, such as discrepancies in the mentality, quality demand and technology standards, in order to achieve win-win cooperation.”

“From the perspective of SinoGermanTrade.com, whether import and export or merger and acquisition, it should be integrated into the “open internet thinking” combined with high-value manufacturing, exploring a more simple and efficient business model, in order to promote the advantages of “made in China 2025” and “Industrie 4.0”, emphasized Isabel Wiedenroth.

SinoGermanTrade.com has established online community for Chinese and German speaking entrepreneurs who are selected under strict screening. This forum is also regarded as a “face to face” meeting for the members of SGT-VIP-Groups. The participants were company leaders who came from Germany, Taiwan, Beijing, Sichuan, Zhejiang and Shanghai to attend this brain-storming forum. At the end of the forum several SinoGerman M&A projects are released in a confidential circle for promoting cooperation between SinoGerman companies.

SinoGermanTrade.com is worldwide the first digital B2B platform for promoting cooperation between Chinese and German speaking company leaders, integrating resources, collecting project info, using socialmedia, big data analytics and “online + offline business dating” method and personal screening interviews to identify the SinoGerman company leaders and understanding its needs and requirements, in order to play the role of bridge in-between.